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Canadians are very busy with work and life, which is why stopping for groceries and making dinner from scratch every night can be a real nuisance. But there are plenty of modern conveniences available these days that can help take a task or two off our plates, including meal prep. 

One savvy service that has emerged over the years is meal box delivery. These handy boxes are delivered right to your home and include everything needed to create a delicious and healthy meal, including directions on how to achieve that perfect dish based on the kit you order. This type of service has become so popular that there are several to choose from, including GoodFood and Hello Fresh.

If you haven’t tried your hand at a meal prep delivery service yet, which company should you start out with? Let’s take a look at both Hello Fresh and GoodFood to help you decide. 

Who Is GoodFood?

GoodFood is a Montreal-based food box distribution company that offers meal delivery services all across Canada. The company was started 4 years ago by a pair of finance professionals who decided to take their expertise and venture into the food box delivery realm. 

The goal of GoodFood is to help customers enjoy healthy, delicious meals without all the hassle that tends to come with grocery shopping and figuring out the perfect recipe. With GoodFood, everything that’s needed to make nutritious and tasty meals is carefully planned, sourced, and delivered for the ultimate in convenience.

Today, GoodFood has over 500 people on their team helping to deliver meal prep kits to households all over the country. The company recently hit a big milestone with over 1 million meals delivered every month. 

Who Is Hello Fresh?

Hello Fresh is another meal prep delivery service that promises to help customers save time, money, and work when it comes to prepping fresh meals every day. The company provides everything needed to create meals, including all ingredients and detailed recipes. 

The company offers its services in several countries across the globe and prides itself on being a carbon-neutral meal kit firm that supports environmentally-friendly projects on both a local and global scale while servicing customers. 

To date, Hello Fresh has over 7.3 million active customers and has delivered more than 600 million meals in 2020 alone. Over 11,000 employees are employed under the Hello Fresh umbrella. 

Check out our list of the best credit cards for groceries.

Overview Of GoodFood Vs Hello Fresh

The following table outlines the various features of both GoodFood and Hello Fresh:

Hello FreshGoodFood
Cost$11.49 per serving $10.52 – $13.79 per serving
Meal categoriesMeat & Veggies
Family Friendly
Smart Meals 
Easy Prep
Average cook time30 minutes30 minutes
Environmentally friendlyYesYes

Average Cook Time

Both Hello Fresh and GoodFood recipes take on average about 30 minutes to prepare. However, there are even some recipes that can take as little as 20 minutes to make. 

That said, you may find yourself taking a little longer to cook when you’re just starting out. Or, you may prefer certain dishes to stay in the oven or on the stove a few minutes longer to reach the texture you’re after.

Cost Of GoodFood Vs Hello Fresh

An important feature you’ll want to consider when choosing a meal prep kit delivery service is cost. Here’s how the two services stack up in terms of price:

Hello Fresh

The price you pay will depend on a few factors, including the number of people you’re ordering for and the number of recipes you want per week. Hello Fresh offers the following meal types:

  • Meat & Veggies
  • Family Friendly
  • Smart Meals 
  • Vegetarian

All 4 meal plans cost $11.49 per serving based on 3 recipes and 2 servings, with a $9.99 shipping rate.


Again, the price will depend on the number of people, the number of recipes per week, and the type of plan you choose.

  • Easy Prep: $13.79 per serving
  • Classic: $11.87 per serving
  • Family: $10.52 per serving
  • Clean: $13.39 per serving
  • Vegetarian: $10.09 per serving

Thinking of ordering in instead? Check out our comparison of the most popular food delivery apps.

Packaging And Environmental Impact

Both Hello Fresh and GoodFood keep the environment at the forefront when preparing and delivering their meal kits. Here is a little more detail on each delivery service when it comes to how they deal with environmental issues as part of their overall strategy.

Hello Fresh

The boxes used to package meal kits are 100% recyclable, so they can be placed in your recycling bin when you’re done. 

Plus, the company orders ingredients directly from their producers so your food items are delivered right to your door without the need to stop at other retailers. This saves CO₂ emissions by minimizing transport time and excess storage, helping make Hello Fresh the first global carbon-neutral meal kit company in the world. 


The cardboard box and insulation, bags, and bottles are all made of recycled materials and can be recycled after use. Just toss them into your recycling bin when you’re done. 

If available in your area, you can participate in the Box Pick-up or Reusable Box Programs to maximize your part in helping the environment.

Final Thoughts

You really can’t go wrong with either Hello Fresh or GoodFood. Both offer several meal options and charge relatively similar prices. Right now, you can get $120 off your first 3 baskets with GoodFood as a new client, and $100 off with Hello Fresh. So you can try them both and save. 

Lisa Rennie avatar on Loans Canada
Lisa Rennie

Lisa has been working as a personal finance writer for more than a decade, creating unique content that helps to educate Canadian consumers in the realms of real estate, mortgages, investing and financial health. For years, she held her real estate license in Toronto, Ontario before giving it up to pursue writing within this realm and related niches. Lisa is very serious about smart money management and helping others do the same.

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