Auto Lead Generation

Car Loan Leads For Car Dealerships

Fill your showroom with buyers who are ready to finance.

Real-time, SMS-verified auto finance leads from Canadians shopping for a vehicle loan, including special finance and credit-challenged buyers, matched to your selling area and delivered straight to your CRM or DMS.

Get dealer leads How it works
SMS
Verified phone numbers
Real-time
Lead delivery
Exclusive
Never shared or resold
Returns
On unqualified leads
How It Works

From Application To Sale

1

The Buyer Applies

A Canadian applies for vehicle financing on one of our consumer sites, with their contact, job and income details and credit authorization.

2

We Verify

Every phone number is confirmed by SMS and the data is checked, so fake numbers, bots and incomplete applications never reach you.

3

You Get The Lead

Leads matching your campaign go to your CRM, DMS or inbox the moment they're submitted, with full customer details.

4

You Close

Your team calls a buyer who is expecting the call and ready to move forward. Faster contact means higher close rates.

Who It's For

Auto Leads For Every Kind Of Dealership

New, used or special finance, you choose the car buyer leads you get by area, credit and income, and you pay per lead, not per click.

Franchise Dealerships

Buyers who have already applied for vehicle financing, so your sales and F&I teams start with income, employment and credit consent in hand.

Independent & Used Car Dealers

Car loan leads from shoppers in your selling area, capped at the daily or monthly volume your team can call.

Special Finance Departments

Subprime and bad credit auto leads, thin credit files and newcomers to Canada. Filter by credit score range to match your lender programs.

Program Features

Built Around Your Dealership

Custom Campaigns

  • Real-time, exclusive car loan leads
  • Daily or monthly volume caps
  • Your own filters and budget
  • Return unqualified leads for credit

Qualification Filters

  • Province, city and postal code
  • Employment status
  • Monthly income
  • Time at job
  • Credit score range, citizenship and more

Lead Delivery

  • API integration with your CRM
  • ADF to your DMS
  • Email or SMS alerts
  • Ping/post or CSV
  • Download from our portal
Lead Data

What's In Every Lead

CreditMarketing.ca

Start Receiving Leads

Dealer campaigns run on CreditMarketing.ca, the lead network behind Loans Canada. Tell us your area and volume, and we'll build a campaign around your budget.

Get dealer leads

Frequently Asked Questions

What are car loan leads?

Car loan leads, also called auto finance leads, are applications from people who want to finance a vehicle. Each one has the buyer's contact details, employment and income, and their consent to a credit check, so your team calls someone who has already asked for financing, not a cold prospect.

Are your auto leads exclusive?

Yes. Dealer leads are exclusive to your campaign. They are never shared with or resold to another dealership.

Do you have subprime or bad credit auto leads?

Yes. Many applicants are credit-challenged: bad credit, thin credit files and newcomers to Canada. If your special finance department works with those buyers, filter by credit score range to match your lender programs. If you only want prime buyers, filter them out.

Which areas of Canada do you cover?

We generate auto leads across Canada. You choose your selling area by province, city or postal code, so you only get buyers who can reach your lot.

How fast are leads delivered?

In real time. A lead reaches your CRM, DMS or inbox the moment the application is submitted, and every phone number has already been confirmed by SMS.

Can I receive leads directly in my CRM or DMS?

Yes. We deliver by API to your CRM, in ADF format to your DMS, by ping/post, by email or SMS alert, or by CSV, and you can download leads from our portal. Contact us if your system needs a custom integration.

How much do car loan leads cost?

You pay per lead. The price depends on your area, your filters and your volume, so we quote each campaign around your budget. You can set daily or monthly caps so you never pay for more leads than your team can call.

Can I return leads?

Yes. You can return unqualified leads, such as ones with obviously fake details or contact information that doesn't work, through our portal or by API.

How are your leads generated?

Through our consumer sites, from organic search, paid search and social media advertising. Many applications come in organically through our website or our free credit score portal. Every applicant consents to their information being shared and to a credit check.

Is there a minimum order size?

No. There's no set minimum. We design each campaign around the volume and budget that work for your dealership.

What information comes with each lead?

Every lead includes the buyer's name, SMS-verified phone number, email, address and postal code, credit authorization, employment status and job title, monthly income, and time at job and address. Contact us for the full list of fields.

How do I start buying dealer leads?

Click Get dealer leads to set up your campaign on CreditMarketing.ca, our partner platform, or email us at marketing@loanscanada.ca.
CreditMarketing.ca

Not a dealer? Lenders buy leads through our lead generation program, and publishers earn with the affiliate program.

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