NorthLake Financial: Overview
NorthLake Financial is a Barrie, Ontario auto finance company founded in 2021. It doesn't lend to you directly. Instead, it works with car dealerships, buying and servicing the financing contracts they write for their customers, for borrowers with both good and bad credit.
So if you finance a car at a dealer that works with NorthLake, your loan may end up with them. Its published rates run up to 32.99%, with terms of up to 84 months, and it also finances marine, powersport and recreational vehicles.
Is NorthLake Financial Legit?
NorthLake is a real, operating company with an office at 201 Minet's Point Road in Barrie, a customer service line and a team that signs up dealers through Dealertrack, the platform most Canadian dealerships use to send finance applications. It is a young lender, though, and we could not find a Better Business Bureau profile or customer reviews for it yet.
Is NorthLake Financial Right For You?
NorthLake Financial can be a good fit for you if:
- You are buying from a dealer - NorthLake only finances through dealerships, so you can't apply with them for a private sale.
- Your credit isn't perfect - It finances both prime and subprime contracts, so fair or bad credit doesn't rule you out.
- You want a longer term - Terms of up to 84 months can bring your payment down, at the cost of more interest overall.
- You are financing more than a car - It also covers boats, powersports and recreational vehicles.
What We Verified
These points held up against NorthLake's own contact page and its published company profiles.
What We Verified
Last checked 26 Oct 2026What They Offer
NorthLake offers one thing: financing arranged at the dealership when you buy a vehicle.
Dealer Vehicle Financing
Up to 84 monthsA loan for a car, truck, boat, powersport or recreational vehicle, set up by the dealer and then held and serviced by NorthLake.
How To Apply
What A NorthLake Loan Costs
NorthLake's published rates top out at 32.99%. The rate you get depends on your credit, the vehicle and the deal the dealer puts together, and NorthLake doesn't publish fees or a cost example.
Note
With dealer financing, the dealer sets up the deal, not you.
Ask for the interest rate, the term and the total cost of borrowing in writing, and check whether extras such as warranties or insurance have been added to the loan. A long term at a high rate can cost you thousands more than the vehicle's price.
NorthLake Financial Pros
- Bad credit is considered - It finances subprime as well as prime borrowers.
- Long terms - Up to 84 months.
- More than cars - Boats, powersports and recreational vehicles too.
- Long support hours - Phone support until 9 pm on weekdays and on Saturdays.
NorthLake Financial Cons
- Dealers only - You can't apply directly or use it for a private sale.
- High rates possible - Up to 32.99%.
- Fees aren't published - You only see the full cost in the dealer's contract.
- A young company - Founded in 2021, with no BBB profile or customer reviews to go on yet.
Before You Borrow
Dealer financing is convenient, but the finance office is also where extra costs get added. Read our list of questions to ask your dealer and our guide to hidden dealership fees before you sign.
How We Reviewed NorthLake Financial
This review draws on NorthLake Financial's contact page and the information it publishes about itself in its company profiles, checked on October 26, 2026. Every lender in our directory goes through the same verification check, and you can read how it works on our review methodology page.
