Canadian Lenders Association 2021 Leaders in Lending

Canadian Lenders Association 2021 Leaders in Lending

Written by Caitlin Wood
Last Updated December 20, 2020

The Canadian Lenders Association (CLA) is made up of over 100 companies that specialize in consumer and commercial lending across the country. The CLA’s main goal is to represent the interests of its members and support their growth and innovation by providing the tools and information needed to create safe and ethical lending practices.

About the Leaders in Lending Awards

This year, in association with BMO, the CLA once again analyzed some of the top players in the Fintech space. 78 nominees were evaluated based on the use of new technology, new or innovative lending strategies, and positive outcomes after implementing new technology and strategies.

40 standout leaders in the Fintech space were awarded a Leaders in Lending Award.

2021 Leaders in Lending Recipients

Lending Woman

Tiffany Kaminsky, Co-Founder Symend
Nicole Benson, CEO of Valeyo
Andrea Fiederer, EVP of goeasy Ltd.
Elena Ionenko, Co-Founder of TurnKey Lender

Fintech Innovator

REPAY – Realtime Electronic Payments


Jason Mullins, CEO of goeasy
Wayne Pommen, CEO of PayBright
Lawrence Krimker, CEO of Simply Group
Andrew Graham, CEO of Borrowell
Maria Soklis, President of Cox Automotive Canada

Emerging Lender


SMB Lender

Merchant Growth
Loop for eCommerce
Thinking Capital
OnDeck Canada

Consumer Lender

Marble Financial Inc.

Auto Lender

GoTo Loans Inc.
AutoCapital Canada Inc.
Canada Drives

Tech Lender

TIMIA Capital
Flow Capital

Rating of 4/5 based on 3 votes.

Caitlin Wood is the Editor-in-Chief at Loans Canada and specializes in personal finance. She is a graduate of Dawson College and Concordia University and has been working in the personal finance industry for over eight years. Caitlin has covered various subjects such as debt, credit, and loans. Her work has been published on Zoocasa, GoDaddy, and deBanked. She believes that education and knowledge are the two most important factors in the creation of healthy financial habits. She also believes that openly discussing money and credit, and the responsibilities that come with them can lead to better decisions and a greater sense of financial security.

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