Canadian Lenders Association 2021 Leaders in Lending

Caitlin
Author:
Caitlin
Caitlin Wood, BA
Editor-in-Chief at Loans Canada
Caitlin Wood has more than a decade of experience helping Canadian consumers learn how to take control of their finances. Expertise:
  • Personal finance
  • Consumer borrowing
  • Credit improvement
  • Debt management
📅
Updated On: April 11, 2025
Get a free, no obligation personal loan quote with rates as low as 9.99%
Free quote with no impact to your credit

The Canadian Lenders Association (CLA) is made up of over 100 companies that specialize in consumer and commercial lending across the country. The CLA’s main goal is to represent the interests of its members and support their growth and innovation by providing the tools and information needed to create safe and ethical lending practices.

About the Leaders in Lending Awards

This year, in association with BMO, the CLA once again analyzed some of the top players in the Fintech space. 78 nominees were evaluated based on the use of new technology, new or innovative lending strategies, and positive outcomes after implementing new technology and strategies.

40 standout leaders in the Fintech space were awarded a Leaders in Lending Award.

2021 Leaders in Lending Recipients

Lending Woman

Tiffany Kaminsky, Co-Founder Symend
Nicole Benson, CEO of Valeyo
Andrea Fiederer, EVP of goeasy Ltd.
Elena Ionenko, Co-Founder of TurnKey Lender

Fintech Innovator

Flinks
REPAY – Realtime Electronic Payments
VoPay
FundMore.ai
Provenir

Executive

Jason Mullins, CEO of goeasy
Wayne Pommen, CEO of PayBright
Lawrence Krimker, CEO of Simply Group
Andrew Graham, CEO of Borrowell
Maria Soklis, President of Cox Automotive Canada

Emerging Lender

Modelle
Moves
VendorLender
Lendle
goPeer

SMB Lender

Merchant Growth
Loop for eCommerce
Driven (formerly known as Thinking Capital)
OnDeck Canada
Clearbanc

Consumer Lender

Flexiti
CHICC
Marble Financial Inc.
PayBright
goeasy

Auto Lender

GoTo Loans Inc.
AutoCapital Canada Inc.
Carfinco
Canada Drives
Clutch

Tech Lender

BDC
TIMIA Capital
Flow Capital
Venbridge
SVB

Caitlin Wood, BA avatar on Loans Canada
Caitlin Wood, BA

Caitlin Wood [BA Concordia] is the lead content specialist at Loans Canada and has over 10 years of experience in digital publishing and personal finance content. She oversees the creation of accurate, clear, and practical resources that help Canadians make informed decisions about loans, credit, debt, and personal finance. Specializing in simplifying complex financial topics, Caitlin ensures that all content reflects responsible lending practices and high editorial standards. Her work supports Loan Canada’s mission to provide trustworthy guidance and empower Canadians to navigate their financial options with confidence.

More From This Author

Special Offers

More From Our Experts

https://loanscanada.ca/wp-content/uploads/2019/04/What-is-a-Lienholder.png
What Is A Lienholder In Canada?

By Lisa Rennie
Updated on April 8, 2026

Wondering what a lienholder is? These individual or companies holds the loan and legal claim over the asset until the loan is paid back.

https://loanscanada.ca/wp-content/uploads/2015/10/Loans-with-collateral.png
Loans With Collateral: A Complete Guide

By Lisa Rennie
Updated on April 7, 2026

Looking for a way to boost your odds of loan approval with a great rate? Consider loans with collateral, which require an asset as security.

https://loanscanada.ca/wp-content/uploads/2020/12/Best-Peer-2-Peer-Lenders.png
Best Peer-To-Peer Lenders In Canada 2026

By Lisa Rennie
Updated on April 3, 2026

Peer-to-Peer lending (P2P) in Canada helps lenders and borrowers find each other and get loans done. Read on to find the best P2P lenders.

https://loanscanada.ca/wp-content/uploads/2023/09/Best-Bad-Credit-Loans.png
Best Bad Credit Loans In Canada 2026

By Lisa Rennie
Updated on April 2, 2026

These are the best bad credit loan options in Canada right now. An easy list to make an easy choice. Here is everything you need to know!

https://loanscanada.ca/wp-content/uploads/2021/04/Filing-2020-Taxes-Canada-.png
When Can I File My 2025 Taxes In Canada?

By Lisa Rennie
Updated on April 1, 2026

Make sure that you know about the new deductions you can use on your 2025 taxes, Canada! Did you know that you can now put away more in your

https://loanscanada.ca/wp-content/uploads/2019/12/best-personal-loan.png
Best Personal Loans In Canada 2026

By Lisa Rennie
Updated on March 31, 2026

The best personal loan options available in Canada and how to choose the right one to meet your unique financial needs.

https://loanscanada.ca/wp-content/uploads/2021/11/The-Real-Cost-Of-A-Buy-Now-Pay-Later-Service.png
The Real Cost Of A Buy Now Pay Later (BNPL) Service: What You Need To Know

By Lisa Rennie
Updated on March 31, 2026

Buy Now Pay Later (BNPL) services may be convenient, but they can come at a price. Here's what can make BNPL services potentially costly.

https://loanscanada.ca/wp-content/uploads/2023/06/Apply-for-a-loan.png
How To Apply For A Loan: A Complete Guide

By Lisa Rennie
Updated on March 30, 2026

Wondering what the loan application process looks like? Find out everything you need to know on how to apply for a loan.

Recognized As One Of Canada's Top Growing Companies

Why choose Loans Canada?

Apply Once &
Get Multiple Offers
Save Time
And Money
Get Your Free
Credit Score
Free
Service
Expert Tips
And Advice
Exclusive
Offers