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The media headlines are clear: We have a housing crisis and it has become increasingly difficult to enter the housing market. In the past few years, there have been declining homeownership rates for younger Canadians and concerns about ever being able to buy their ideal home continue to grow. Recent polling done by Nanos Research shows that two-thirds of Canadians, especially younger Canadians, are expressing concern about rising housing prices and a third of respondents said they were concerned about paying their mortgage or rent. 

Existing homeowners, on the other hand, aren’t leveraging their property’s full potential. 40% of Canadian net worth is tied up in real estate and many enter retirement with very few assets other than their home, which results in punitive forms of financing such as reverse mortgages or private mortgages.

Empowering Users to Make Better Decisions

Perch, the Toronto-based proptech company, helps Canadians tackle these issues through their proprietary analytics platform. Their platform empowers users to make better real estate decisions by showing them the financial insights they need to make the right decision now or later down the line. With customized insights, free calculators and planning tools, access to vetted professionals, and educational content, Perch users are given the advantage to understand the optimal path to becoming a homeowner or ways they can leverage existing home equity. Perch is the only platform in Canada that empowers users to access this much insight relating to new home purchases and existing homes conveniently and independently.

Home buyers are provided with a personalized and optimized path to homeownership where users can get pre-approved for a mortgage in as little as 20 minutes, get a real estate agent, pick the right mortgage, get a lawyer and close their deal. Homeowners are able to maximize wealth through proactive analytics that focuses on minimizing the cost of debt by switching mortgages or maximizing their equity by leveraging their home equity. Ultimately, customers can easily save time and money and do their own comparisons of mortgages all at their own convenience. In addition to this, Perch knows that one size doesn’t fit all when it comes to mortgages so they look beyond just banks to find the best mortgage offers for their users. With access to A, B, and Private lenders, Perch can offer more mortgage options than the banks. 

Perch’s ideal state of their platform involves a user going through the platform for every real estate transaction knowing that they’ll save the most time and money, get the best advice and be guided fairly from start to finish all while having their best interests in mind. Users are equipped with timely information while going through this journey to better understand why Perch makes each recommendation and allow users to feel comfortable about each decision they make. 

With thousands of users who have already saved on their mortgage, Perch understands exactly what is blocking Canadians from their homeownership goals and works to break down those barriers.

To learn more about Perch visit 

Caitlin Wood, BA avatar on Loans Canada
Caitlin Wood, BA

Caitlin Wood is the Editor-in-Chief at Loans Canada and specializes in personal finance. She is a graduate of Dawson College and Concordia University and has been working in the personal finance industry for over eight years. Caitlin has covered various subjects such as debt, credit, and loans. Her work has been published on Zoocasa, GoDaddy, and deBanked. She believes that education and knowledge are the two most important factors in the creation of healthy financial habits. She also believes that openly discussing money and credit, and the responsibilities that come with them can lead to better decisions and a greater sense of financial security.

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