Canadian Lenders Association 2021 Leaders in Lending

Caitlin
Author:
Caitlin
Caitlin Wood, BA
Editor-in-Chief at Loans Canada
Caitlin Wood has more than a decade of experience helping Canadian consumers learn how to take control of their finances. Expertise:
  • Personal finance
  • Consumer borrowing
  • Credit improvement
  • Debt management
📅
Updated On: April 11, 2025
Get a free, no obligation personal loan quote with rates as low as 9.99%
Free quote with no impact to your credit

The Canadian Lenders Association (CLA) is made up of over 100 companies that specialize in consumer and commercial lending across the country. The CLA’s main goal is to represent the interests of its members and support their growth and innovation by providing the tools and information needed to create safe and ethical lending practices.

About the Leaders in Lending Awards

This year, in association with BMO, the CLA once again analyzed some of the top players in the Fintech space. 78 nominees were evaluated based on the use of new technology, new or innovative lending strategies, and positive outcomes after implementing new technology and strategies.

40 standout leaders in the Fintech space were awarded a Leaders in Lending Award.

2021 Leaders in Lending Recipients

Lending Woman

Tiffany Kaminsky, Co-Founder Symend
Nicole Benson, CEO of Valeyo
Andrea Fiederer, EVP of goeasy Ltd.
Elena Ionenko, Co-Founder of TurnKey Lender

Fintech Innovator

Flinks
REPAY – Realtime Electronic Payments
VoPay
FundMore.ai
Provenir

Executive

Jason Mullins, CEO of goeasy
Wayne Pommen, CEO of PayBright
Lawrence Krimker, CEO of Simply Group
Andrew Graham, CEO of Borrowell
Maria Soklis, President of Cox Automotive Canada

Emerging Lender

Modelle
Moves
VendorLender
Lendle
goPeer

SMB Lender

Merchant Growth
Loop for eCommerce
Driven (formerly known as Thinking Capital)
OnDeck Canada
Clearbanc

Consumer Lender

Flexiti
CHICC
Marble Financial Inc.
PayBright
goeasy

Auto Lender

GoTo Loans Inc.
AutoCapital Canada Inc.
Carfinco
Canada Drives
Clutch

Tech Lender

BDC
TIMIA Capital
Flow Capital
Venbridge
SVB

Caitlin Wood, BA avatar on Loans Canada
Caitlin Wood, BA

Caitlin Wood [BA Concordia] is the lead content specialist at Loans Canada and has over 10 years of experience in digital publishing and personal finance content. She oversees the creation of accurate, clear, and practical resources that help Canadians make informed decisions about loans, credit, debt, and personal finance. Specializing in simplifying complex financial topics, Caitlin ensures that all content reflects responsible lending practices and high editorial standards. Her work supports Loan Canada’s mission to provide trustworthy guidance and empower Canadians to navigate their financial options with confidence.

More From This Author

Special Offers

More From Our Experts

https://loanscanada.ca/wp-content/uploads/2020/01/Reason-For-Personal-Loan-Application.png
Best Reasons To Get A Personal Loan: What To Tell Lenders

By Priyanka Correia, BComm
Updated on May 28, 2026

What's the best reason to give for a personal loan? See which reasons get approved in Canada, which get declined, and whether lenders verify what you ...

https://loanscanada.ca/wp-content/uploads/2016/04/how-to-get-approved-for-a-personal-loan.png
Personal Loan Requirements In Canada: How To Qualify (2026)

By Caitlin Wood, BA
Updated on May 28, 2026

1 Want to get approved for a personal loan? See the credit score, income, and DTI requirements in Canada — plus the soft-check trick that protects you...

https://loanscanada.ca/wp-content/uploads/2024/12/Credit-Score-Needed-For-Personal-Loan.png
What Credit Score Is Needed For A Personal Loan?

By Caitlin Wood, BA
Updated on May 27, 2026

Do you know what credit score is needed for a loan? Find out how credit score requirements vary among lenders & how it impacts your loan.

https://loanscanada.ca/wp-content/uploads/2020/01/Credit-Union-Loan.png
How To Get A Credit Union Loan In Canada: Steps & Rates

By Priyanka Correia, BComm
Updated on May 27, 2026

Credit union loans often beat the banks on rate — if you can become a member. Here's how to get a credit union loan in Canada, what you'll need, and t...

https://loanscanada.ca/wp-content/uploads/2022/02/How-To-Get-A-Loan-From-The-Bank.png
How To Get A Personal Loan From A Bank In Canada

By Caitlin Wood, BA
Updated on May 26, 2026

Want a loan from a bank? Here's how to get approved in Canada, the credit score you need (660+), how the Big 5 compare, and your options if you're dec...

https://loanscanada.ca/wp-content/uploads/2020/07/Personal-Loan-Brokers.png
Personal Loan Brokers In Canada: Costs, Pros & How To Choose

By Lisa Rennie
Updated on May 26, 2026

A personal loan broker shops your application across multiple lenders, usually for free. See how brokers work, costs, regulation, and how to spot a sc...

https://loanscanada.ca/wp-content/uploads/2023/01/credit-score-mortgage.png
Minimum Credit Score For A Mortgage In Canada (2026)

By Caitlin Wood, BA
Updated on May 22, 2026

Minimum credit score for a mortgage in Canada: 680, but it can vary depending on the lender you choose. See rates, how to improve your score, and your...

https://loanscanada.ca/wp-content/uploads/2012/09/Unsecured-Loans-Canada.png
A Guide To Unsecured Loans In Canada

By Caitlin Wood, BA
Updated on May 22, 2026

Compare unsecured loans in Canada — personal loans, lines of credit, credit cards. See rates, qualifications, and Canada's 35% APR cap.

Recognized As One Of Canada's Top Growing Companies

Why choose Loans Canada?

Apply Once &
Get Multiple Offers
Save Time
And Money
Get Your Free
Credit Score
Free
Service
Expert Tips
And Advice
Exclusive
Offers