Canadian Lenders Association 2021 Leaders in Lending

Caitlin
Author:
Caitlin
Caitlin Wood
Editor-in-Chief at Loans Canada
Caitlin Wood has more than a decade of experience helping Canadian consumers learn how to take control of their finances. Expertise:
  • Personal finance
  • Consumer borrowing
  • Credit improvement
  • Debt management
📅
Updated On: April 11, 2025
Get a free, no obligation personal loan quote with rates as low as 9.99%
Free quote with no impact to your credit

The Canadian Lenders Association (CLA) is made up of over 100 companies that specialize in consumer and commercial lending across the country. The CLA’s main goal is to represent the interests of its members and support their growth and innovation by providing the tools and information needed to create safe and ethical lending practices.

About the Leaders in Lending Awards

This year, in association with BMO, the CLA once again analyzed some of the top players in the Fintech space. 78 nominees were evaluated based on the use of new technology, new or innovative lending strategies, and positive outcomes after implementing new technology and strategies.

40 standout leaders in the Fintech space were awarded a Leaders in Lending Award.

2021 Leaders in Lending Recipients

Lending Woman

Tiffany Kaminsky, Co-Founder Symend
Nicole Benson, CEO of Valeyo
Andrea Fiederer, EVP of goeasy Ltd.
Elena Ionenko, Co-Founder of TurnKey Lender

Fintech Innovator

Flinks
REPAY – Realtime Electronic Payments
VoPay
FundMore.ai
Provenir

Executive

Jason Mullins, CEO of goeasy
Wayne Pommen, CEO of PayBright
Lawrence Krimker, CEO of Simply Group
Andrew Graham, CEO of Borrowell
Maria Soklis, President of Cox Automotive Canada

Emerging Lender

Modelle
Moves
VendorLender
Lendle
goPeer

SMB Lender

Merchant Growth
Loop for eCommerce
Driven (formerly known as Thinking Capital)
OnDeck Canada
Clearbanc

Consumer Lender

Flexiti
CHICC
Marble Financial Inc.
PayBright
goeasy

Auto Lender

GoTo Loans Inc.
AutoCapital Canada Inc.
Carfinco
Canada Drives
Clutch

Tech Lender

BDC
TIMIA Capital
Flow Capital
Venbridge
SVB

Caitlin Wood avatar on Loans Canada
Caitlin Wood

Caitlin Wood [BA Concordia] is the lead content specialist at Loans Canada and has over 10 years of experience in digital publishing and personal finance content. She oversees the creation of accurate, clear, and practical resources that help Canadians make informed decisions about loans, credit, debt, and personal finance. Specializing in simplifying complex financial topics, Caitlin ensures that all content reflects responsible lending practices and high editorial standards. Her work supports Loan Canada’s mission to provide trustworthy guidance and empower Canadians to navigate their financial options with confidence.

More From This Author

Special Offers

More From Our Experts

https://loanscanada.ca/wp-content/uploads/2026/06/LoansCanada-Study-2026.png
Study: Who Really Gets Approved For A Loan? Insights From Half A Million Applications

By Priyanka Correia
Updated on June 22, 2026

What really gets a personal loan approved? Real data from ~500,000 applications reveals the factors that move your odds most — and how to improve your...

https://loanscanada.ca/wp-content/uploads/2017/04/Loan-Insurance.png
Loan Protection Insurance In Canada

By Priyanka Correia
Updated on August 28, 2026

Learn how you can protect yourself and your loved ones with loan protection insurance should you become unable to pay off your loans.

https://loanscanada.ca/wp-content/uploads/2019/01/Refinancing-Personal-Loan.png
How To Refinance A Personal Loan

By Caitlin Wood
Updated on August 28, 2026

Thinking of refinancing your personal loan? Before you do, check out this post to find out things to consider and how to do it.

https://loanscanada.ca/wp-content/uploads/2021/05/Tangerine-Review.png
Tangerine Review (2026)

By Priyanka Correia
Updated on August 27, 2026

One of the most popular online banks in Canada, check out why Tangerine might be the perfect financial partner for all your banking needs.

https://loanscanada.ca/wp-content/uploads/2021/10/best-gic-rates-canada.png
Best GIC Rates In Canada (2026)

By Priyanka Correia
Updated on August 27, 2026

Find out why GICs offer the perfect opportunity for investors who want their money to work for them without assuming too much risk.

https://loanscanada.ca/wp-content/uploads/2019/11/Best-Student-Credit-Cards.png
Best Credit Card For Students In Canada 2026

By Priyanka Correia
Updated on August 26, 2026

Are you a student looking for a credit card to build credit and earn rewards? Click here to find the best credit card for students in Canada.

https://loanscanada.ca/wp-content/uploads/2021/09/Best-Prepaid-Credit-Cards-Canada.png
Best Prepaid Credit Card In Canada (2026)

By Caitlin Wood
Updated on August 26, 2026

Find the best prepaid credit card in Canada for you. Learn about its fees, minimum balance and other features.

https://loanscanada.ca/wp-content/uploads/2021/10/KOHOCreditBuildingReview.png
KOHO Credit Building Review 2026

By Priyanka Correia
Updated on August 25, 2026

KOHO offers a credit building service called Credit Building. New users can register for this credit building subscription service for $10 a month.

Recognized As One Of Canada's Top Growing Companies

Why choose Loans Canada?

Apply Once &
Get Multiple Offers
Save Time
And Money
Get Your Free
Credit Score
Free
Service
Expert Tips
And Advice
Exclusive
Offers