Canadian Lenders Association 2021 Leaders in Lending

Caitlin
Author:
Caitlin
Caitlin Wood, BA
Editor-in-Chief at Loans Canada
Caitlin Wood has more than a decade of experience helping Canadian consumers learn how to take control of their finances. Expertise:
  • Personal finance
  • Consumer borrowing
  • Credit improvement
  • Debt management
đź“…
Updated On: April 11, 2025
Get a free, no obligation personal loan quote with rates as low as 9.99%
Free quote with no impact to your credit

The Canadian Lenders Association (CLA) is made up of over 100 companies that specialize in consumer and commercial lending across the country. The CLA’s main goal is to represent the interests of its members and support their growth and innovation by providing the tools and information needed to create safe and ethical lending practices.

About the Leaders in Lending Awards

This year, in association with BMO, the CLA once again analyzed some of the top players in the Fintech space. 78 nominees were evaluated based on the use of new technology, new or innovative lending strategies, and positive outcomes after implementing new technology and strategies.

40 standout leaders in the Fintech space were awarded a Leaders in Lending Award.

2021 Leaders in Lending Recipients

Lending Woman

Tiffany Kaminsky, Co-Founder Symend
Nicole Benson, CEO of Valeyo
Andrea Fiederer, EVP of goeasy Ltd.
Elena Ionenko, Co-Founder of TurnKey Lender

Fintech Innovator

Flinks
REPAY – Realtime Electronic Payments
VoPay
FundMore.ai
Provenir

Executive

Jason Mullins, CEO of goeasy
Wayne Pommen, CEO of PayBright
Lawrence Krimker, CEO of Simply Group
Andrew Graham, CEO of Borrowell
Maria Soklis, President of Cox Automotive Canada

Emerging Lender

Modelle
Moves
VendorLender
Lendle
goPeer

SMB Lender

Merchant Growth
Loop for eCommerce
Driven (formerly known as Thinking Capital)
OnDeck Canada
Clearbanc

Consumer Lender

Flexiti
CHICC
Marble Financial Inc.
PayBright
goeasy

Auto Lender

GoTo Loans Inc.
AutoCapital Canada Inc.
Carfinco
Canada Drives
Clutch

Tech Lender

BDC
TIMIA Capital
Flow Capital
Venbridge
SVB

Caitlin Wood, BA avatar on Loans Canada
Caitlin Wood, BA

Caitlin Wood [BA Concordia] is the lead content specialist at Loans Canada and has over 10 years of experience in digital publishing and personal finance content. She oversees the creation of accurate, clear, and practical resources that help Canadians make informed decisions about loans, credit, debt, and personal finance. Specializing in simplifying complex financial topics, Caitlin ensures that all content reflects responsible lending practices and high editorial standards. Her work supports Loan Canada’s mission to provide trustworthy guidance and empower Canadians to navigate their financial options with confidence.

More From This Author

Special Offers

More From Our Experts

https://loanscanada.ca/wp-content/uploads/2021/03/AISH-Payment-Schedule.png
AISH Payment Dates, Amounts, And ADAP Changes In 2026

By Priyanka Correia, BComm
Updated on May 15, 2026

See the official 2026 AISH payment dates, monthly amounts, and what changes on July 1, 2026 when Alberta launches the new ADAP program.

https://loanscanada.ca/wp-content/uploads/2019/12/best-personal-loan.png
Best Personal Loans In Canada 2026

By Caitlin Wood, BA
Updated on May 15, 2026

Find the best personal loan in Canada for your credit score. We compare Big 5 banks, online lenders, credit unions, and loan brokers — plus how to loc...

https://loanscanada.ca/wp-content/uploads/2015/04/5-car-buying-mistakes.png
5 Car Buying Mistakes To Avoid

By Caitlin Wood, BA
Updated on May 14, 2026

Avoid the 5 most expensive mistakes Canadian car buyers make in 2026 — from skipping research to dealer financing traps. Save thousands on your next v...

https://loanscanada.ca/wp-content/uploads/2023/11/gifting-a-car-in-Ontario.png
Gifting A Car In Ontario: Everything You Need To Know 2026

By Priyanka Correia, BComm
Updated on May 14, 2026

Gifting a car to family in Ontario is exempt from 13% RST — if you follow the rules. Here's every form, fee, and step you need in 2026.

https://loanscanada.ca/wp-content/uploads/2026/05/Neo-United-world-elite-mastercard-review.png
United® MileagePlus® Neo World Elite® Mastercard Review

By Caitlin Wood, BA
Updated on May 7, 2026

Review the United MileagePlus Neo World Elite Mastercard: earn miles on everyday spending, free checked bag, priority boarding, $89 annual fee.

https://loanscanada.ca/wp-content/uploads/2019/10/Credit-Report-Public-Record.png
What Is A Credit Report Public Record In Canada?

By Priyanka Correia, BComm
Updated on May 4, 2026

Not sure why there is a public record is on your credit report? Read more here about what a public record is and how it affects yoru credit.

https://loanscanada.ca/wp-content/uploads/2021/04/Quebec-Minimum-Wage.png
Quebec Minimum Wage 2026: Effective May 1

By Priyanka Correia, BComm
Updated on May 4, 2026

Quebec's minimum wage rose to $16.60/hour on May 1, 2026 — a 50¢ raise affecting 258,900 workers. See the new rates, annual earnings, and cost-of-livi...

https://loanscanada.ca/wp-content/uploads/2021/03/Partial-Payments.png
What Happens If You Make A Partial Payment On A Loan In Canada?

By Priyanka Correia, BComm
Updated on May 4, 2026

What happens if you make a partial payment on your credit and loan products? Be aware that there are certain consequences that may occur.

Recognized As One Of Canada's Top Growing Companies

Why choose Loans Canada?

Apply Once &
Get Multiple Offers
Save Time
And Money
Get Your Free
Credit Score
Free
Service
Expert Tips
And Advice
Exclusive
Offers